I’ve posted earlier about the epic battle thats just getting underway bertween apple and google for ownership of mobile and search. But the Kingmaker has been largely ignored.
Now I love music. And for the past 35 years +, I’ve bought all my favourites over and over again. From vinyl down the record shop, then cassette, then CD, then pirated MP3 and latterly legal purchases from iTunes. iTunes and music, by Steve Jobs’ own admission was a game changer for Apple.
Recently, I had the mis-fortune to drop my external drive. Yeah, I had a back up, but the whole task of backing up, constant updates to itunes etc is pretty time consuming. At the end of the day, I had about 10,000 of my favourite tunes. Not bad for spending about £20k over the years – NOT!
So I’ve turned to cloud services. No – not apples cloud replacement for the tunes Ive already bought from the iTunes store – but Spotify. Yes, there… Ive said it! I no longer own music – I lease it. 16.8 million of them to be precise, and counting. And it feels good. What pay £1 for a tune from Apple, when for £5 or £10 each month I can listen to MILLIONS of them, on demand, whenever. Of course, its dependent in a connection – but it’s amazing.. almost.. liberating.
Be gone old 500Gb exernal hard drive. Long live Spotify. If google realise this first – they can eat Apples lunch. You heard it here first folks…