Thought this article was quite funny in the Guardian and I feel compelled to respond to it…
“Mark Thompson appointment marks the rise of the multimedia executive”
It’s one thing to spend £m’s per annum of public money on a not-for proft portfolio public service like the BBC with no commercial model or monopoly to protect, but quite another to migrate a Centuries old print business to online with a non existing / reluctant / confused paying customer base.
Will be interesting to see how he does at the NYT. Murdoch couldn’t do it, and to date nobody has the answer of how to replace lost print revenues with digital on a like-for-like basis. – how’s this guy going to?
“digitally innovative might be thought of a quite a bit easier when you have £3.6bn of guaranteed income and no requirement to make any form of commercial return.”
Looks like I’m not alone in this train of thought:
BBC, Mark Thompson, new york, NYT