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Lets stop talking platform and start talking brand + reach

For a number of years, publishers have been preoccupied with migration to digital platforms from traditional print. Web, Mobile, Tablet, Social Media… you know the story. But now, some surprising data is coming to light. Some traditional newspaper publishers are actually growing audience. They may be¬†experiencing¬†decline in certain sectors such as print, but the good news for advertisers and b2b parties is that brand and audience reach is now king. “Fish where the fish are” as they say. This article backs up this new found confidence.

http://www.guardian.co.uk/media-network/media-network-blog/2012/oct/03/publishers-beyond-print-digital-debat

and this

http://www.mondaynote.com/2012/10/07/brand-x-device-reach/

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Love all things digital. Have worked in publishing for over 25 years and within digital for the last decade. Passionate about digital innovation. Please follow me.

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