Browsing Tag video
Commercial TV advertising monopoly to be disrupted – starting yesterday!
Expect the traditional monopoly of tv advertising to be blown wide open starting now. With internet enabled TV, traditional commercial TV channels are about to suffer the same disruption as newspapers have. If you're thinking of entering this space, here's a great link to 10 internet TV white label more...
The new mobile format “Betamax” wars – Google Android vs Apple ioS – Who wins?
In what seems like a Galaxy Far Far Away (sorry George Lucas) in my misty distant past, there was a format war between rival companies aiming too control the extremely lucrative home video recorder / player market. It got messy over a very long drawn out period during the early nineties. There were winners and losers in the Corporate side, and mostly losers in the home more...
Video is King
As publishers scramble to monetise their video content in larger volumes, some very interesting research has just come to light. Published on MediaWeek, the latest figures show that consumers are FAR more likely to view a MidRoll commercial video within content, as opposed to post or pre-roll. [caption id="attachment_184" align="alignleft" width="320" caption="Online more...
